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Hiring People with Different Expertise
I think another key is to remember the importance of having a team of people with different expertise. One good example I saw was of two glass artists who have a studio here in town, who applied for and received some funding a couple of years ago. They used the funding to make a long-term investment by hiring a business consultant to work with them on building their studio practice and improving their marketing and sales skills. Since then, they have built their business up to the point where it is profitable. They’re making a number of different objects that they’re able to sell within the studio space, a gallery space right at their production facility. It’s not a very large facility at all, and they’re not doing tons and tons of volume, but they’ve been able to take what they had learned through that experience with the consultant to make their businesses profitable. And I know that they had kind of a rough start because they were not business experienced, so this was a really good way for them to obtain the business skills they needed. They learned how to market to their audiences and really sell their products successfully from identifying areas they needed to grow in and investing some funds in their own development.
|I am an Artist||Artists Survive||Communicating & Connecting|
Did You Promote the Show?
A former student left a comment on my blog about an unsuccessful exhibition. Her exhibition had a nice opening, but the work wasn’t selling. I actually emailed her, “Tell me what you did to promote the show,” because I had learned over the years we can’t trust galleries to do that. And she emailed me back “Oh my god, I thought I had done more. I sent out one email and one social media post.”
|I am an Artist||Artists Struggle||Communicating & Connecting|